Case Study // Creative // Communication

The Loop

Rebrand & Website Launch

June 2017



Increasing visibility, reducing harm



The Loop are a non-profit organisation who provide harm reduction and drug testing services at music festivals, venues and events. The Loop operates in a legally obtuse area under intense scrutiny from both media and public health a security stakeholders. This  requires sensitive handling of all public messaging. A small, volunteer-led organisation that nonetheless seek to have national impact with their harm reduction campaigns and services.



To create an elegant, appealing and informative website that digitally delivers the vital information The Loop's services provide and showcase their growing number of patrons, supporters and partnerships.

To build an identity that placed The Loop at the intersection between the charity sector, social enterprises, the night time economy and youth culture.



Hanway Associates were commissioned by The Loop to help to design and implement a rebrand, website update and expansion and high profile media launch as they at the beginning of a crucial and busy festival season. Despite having received significant media attention for their work, The Loop’s existing website was out of date, unwieldy, visually cluttered and unappealing, lacking in essential organisation information, and well overdue a complete redesign.

The challenge was to present the scientific, legal and educational information they produce in a digestible and authoritative way.



The newly rebranded website launched with a lot of attention on social media. The website allowed The Loop to announce their new partnerships with media, civil society and night life organisations. 

                   The Loop announced their Vice UK partnership through their new website.

                  The Loop announced their Vice UK partnership through their new website.